June 30th is Global Social Media Day. If you’ve been promising yourself to increase the online visibility of your organization, why not take advantage of this day to launch your blog and to promote it on your Facebook, Twitter, and other accounts? This is a great way to enhance your online presence and – above all – to get people talking about you!
Summer: the perfect time to start a blog
Unless you’re working in the tourism industry or another seasonal industry, you’ve probably noticed that summer is a fairly slack time, especially when many of your customers and employees are on holiday. So take advantage of this break to finally start your blog! First of all, you should choose a general focus for your blog and determine your target audiences and the frequency of your posts. Then comes the big question: who will write it? You might be telling yourself that you won’t have time to look after this once the summer is over… That’s why it’s best to work with a professional web copywriter to save time and get flawless texts every time.
The point of a blog
First and foremost, a blog lets a company or an organization promote its products and services. But it’s much more than a promotional tool. Your blog should offer added value to your customers by giving them information about subjects that will interest them. Your blog also lets you express the personality of your organization, add a human touch to your communications, and forge personal links with your customers. In short, the blog plays a promotional, informational, and social role. A professional web copywriter will keep all these elements in mind when writing blog articles that will fully reflect who you are.
The essential elements of blog copywriting
A good professional web copywriter writes by taking the Internet users you want to reach into account. They know that the goal is to encourage readers to linger, to click on the links that lead to other pages on your website, and to interact with you. A professional web copywriter must also take several other factors into account:
The importance of SEO: A professional web copywriter knows all the attention that must be paid to the keywords used in their texts to enhance your blog’s search engine optimization. Your articles will therefore be more likely to appear in Internet users’ search results.
Brevity and catchiness: People don’t read texts on the Internet like they read novels. They often skim through them and quickly move on to another site if a page doesn’t grab them right away. In some ways, a professional web copywriter must be a skilled psychologist to know how to capture the attention of Internet users with clear, concise, well-written texts.
The communication goals: A professional web copywriter must always take the goals that you have for your blog (to persuade, inform, entertain, influence…) into account. They must properly balance all these aspects in the texts that they write for you.
If you’re looking for a professional web copywriter to start your blog this summer, SLRR Translation Agency has the solution for you! Happy Social Media Day!
SLRR Translation Agency
