We already know that selling products online is the way of the future. Consumers don’t always go to the store to see a product before buying it. Writing product descriptions has become a major issue for businesses who want to charm potential customers and stand out in the vast digital universe. This post presents the three essential characteristics of effective product descriptions.
The 1st Characteristic of an Effective Product Description: Catchiness
Writing product descriptions should not be taken lightly; it is a key component of marketing strategies aiming to boost sales. The goal is to convert visitors into buyers on your website. Your product descriptions must be catchy so that you stand out, especially if similar products are sold on other sites.
Pictures of the products sold are included on most transactional sites. But product descriptions should not be limited to describing what can already be seen in the image—they need to go further. Yes, you should provide practical information about the product (its usefulness, its characteristics, etc.), but the description must also elicit emotions, captivate the imagination and stir up dreams. In short, the description must charm its readers!
The 2nd Characteristic of an Effective Description: Clarity
A good product description must be clear and easy to understand. Ask yourself who your customers are. Are they ordinary consumers? If so, the person to whom you entrust the writing of product descriptions must be careful not to use too much technical jargon. Your product descriptions must remain accessible to your target audience.
On the other hand, pay attention to the keywords used in the search engine optimization of your site. Think of words that users are likely to enter when searching online. (They will not necessarily be the technical terms that your business uses.)
The 3rd Characteristic of an Effective Product Description: Conciseness
With the amount of information available online, people’s attention is increasingly difficult to capture and hold. Product descriptions must give all the necessary information while using as few words as possible. There is no need to give complete instructions for using your product. Stick to the essentials.
Remember that people often read diagonally. To help users quickly locate what interests them, product descriptions should be well structured and contain subtitles, bullet points, etc. Ideally, you hook readers from the very first words.
But how do you make sure your product descriptions are catchy, clear and concise? To give yourself the best chance for success, enlist SLRR’s professional product description writing service!
