It’s no longer a secret to anyone that search engines have completely stolen the show from the phone book. Your website carries the torch for your brand, drives your business, and powers your success. Do you do business in Canada? Did you know that English is the official language of around 75% of Canadians, according to Statistics Canada? Despite this, many organizations still only have a website in French. There’s a ton of good reasons to use website translation services, but here’s the one that’s most likely to pique your interest: they increase your revenue.
The language of your prospects
Your prospects prefer to browse your website in their mother tongue, just like you. Offer them web content that speaks to them and with which they identify to provoke a response to your calls to action (purchase, subscribe to your blog, contact via email, etc.). By having your website translated into English, you have the potential to significantly increase your sales.
But just translating your website isn’t enough – at least, not anymore. Besides speaking the language of your prospects, you also have to speak Google’s language. In other words, why go to all that effort if people can’t find you during their search?
The language of Google
Are keywords part of your translation strategy? Here are 3 basic ways to develop them:
– Target expressions made up of 2 to 4 keywords related to your field.
– Be specific in your selection to reduce the number of competitors.
– Multiply the keyword combinations with synonyms to optimize your ranking (you get ranked on each keyword, but also on each combination).
Do you want to expand your market? Choose a professional translation agency to translate your web content and optimize it with the appropriate tools.
Don’t forget: In business, translation services aren’t an expense; they’re an investment!
SLRR Translation Agency
