{"id":23620,"date":"2017-12-10T17:00:45","date_gmt":"2017-12-10T22:00:45","guid":{"rendered":"http:\/\/traductionslrr.mysites.io\/?p=23620\/"},"modified":"2017-12-10T17:00:45","modified_gmt":"2017-12-10T22:00:45","slug":"automotive-translation-service-shift-into-high-gear-2","status":"publish","type":"post","link":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/","title":{"rendered":"Translation Agency: An Endangered Species?"},"content":{"rendered":"

Technology has permeated almost every facet of our lives, and it\u2019s improving at a dizzying pace. Software and computers are becoming increasingly fast and effective. Could they wind up making translation agencies completely obsolete? This article explains why that\u2019s not about to happen any time soon.<\/p>\n

 <\/p>\n

Machine translation: to be used at your own risk!<\/strong><\/span><\/h2>\n

There are already \u201cmachine translation\u201d applications that are easily accessible, and even free. You\u2019re surely familiar with Google Translate and BabelFish. These tools can be useful in some situations \u2013 for example, when you want to get a general idea of the subject that a text written in a foreign language is talking about. But the fact remains that they have significant failings. You can easily find plenty of hilarious examples of the bad translations produced by these programs on the Internet.<\/p>\n

 <\/p>\n

Translation agency: between science and art<\/strong><\/span><\/h2>\n

Even though they\u2019re constantly improving, machine translation applications will never provide professional-quality translations. Why?<\/p>\n

 <\/p>\n

\u21e2 Computers are better than people at calculation, but translation isn\u2019t a simple mathematical equation<\/strong>. The same word or expression can be translated in multiple ways, depending on the context. Computers are bad at handling this type of ambiguity.<\/p>\n

\u21e2 Computers don\u2019t understand jokes, puns, or sarcasm<\/strong>. They don\u2019t understand the author\u2019s intention either. Do they want to convince, surprise, inform, or entertain their readers?<\/p>\n

\u21e2 Computers don\u2019t have the necessary cultural references to understand all the nuances<\/strong>. They simply don\u2019t have the emotional and intellectual baggage that only human experience can provide.<\/p>\n

 <\/p>\n

You see, in some ways, translation can be found at the intersection of science and art. Yes, there are specific techniques that translators apply. But there\u2019s also an art to finding the right word to express an idea in another language. A translation agency like SLRR<\/a> relies on translators who have the necessary university training and who understand the cultural context in which you\u2019re operating.<\/p>\n

 <\/p>\n

Tools like any other<\/strong><\/span><\/h2>\n

Just as engineering firms use computer-aided design software, many translation agencies use computer-assisted translation software. In particular, there are translation memories that automatically translate segments that have already been translated in other texts stored in the memory. But be careful! Even though this software can simplify the translator\u2019s task, human intervention is still necessary. Indeed, for every \u201cpre-translated\u201d segment, the translator must decide whether the proposed translation fits the context or not. We can therefore say that translation memories are simply tools \u2013 nothing more. They\u2019ll never replace a professional.<\/p>\n

 <\/p>\n

Do business with a translation agency<\/strong><\/span><\/h2>\n

Would you trust a mechanic with your health problems? Of course not! So why trust a non-professional or \u2013 even worse \u2013 a machine translation program with the translation of your texts? Whether you need your technical texts<\/a>, your website<\/a>, or your other documents translated, it\u2019s important to join forces with the right partners, who will help take care of your communications and \u2013 above all \u2013 your brand image. A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context. Still, it\u2019s necessary to find the right translation agency<\/a> for your needs. Contact<\/a> SLRR now to find out how we can support you!<\/p>\n

 <\/p>\n

SLRR Translation Agency<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Technology has permeated almost every facet of our lives, and it\u2019s improving at a dizzying pace. Software and computers are becoming increasingly fast and effective. Could they wind up making translation agencies completely obsolete? This article explains why that\u2019s not about to happen any time soon.   Machine translation: to be used at your own […]<\/p>\n","protected":false},"author":3,"featured_media":24769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTranslation Agency: An Endangered Species?<\/title>\n<meta name=\"description\" content=\"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Translation Agency: An Endangered Species?\" \/>\n<meta property=\"og:description\" content=\"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Traduction SLRR\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-10T22:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"874\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SLRR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SLRR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/\"},\"author\":{\"name\":\"SLRR\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/person\\\/2c895e40966338822dbe5c61638c2c7c\"},\"headline\":\"Translation Agency: An Endangered Species?\",\"datePublished\":\"2017-12-10T22:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/agence-de-traduction.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/\",\"name\":\"Translation Agency: An Endangered Species?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/agence-de-traduction.jpg\",\"datePublished\":\"2017-12-10T22:00:45+00:00\",\"description\":\"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/agence-de-traduction.jpg\",\"contentUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/agence-de-traduction.jpg\",\"width\":874,\"height\":492},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/automotive-translation-service-shift-into-high-gear-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/traductionslrr.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Translation Agency: An Endangered Species?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#website\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/\",\"name\":\"Traduction SLRR\",\"description\":\"Solutions Linguistiques Rapha\u00eble Rinfret\",\"publisher\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/traductionslrr.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\",\"name\":\"Traduction SLRR\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Logo-SLRR-blanc.png\",\"contentUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Logo-SLRR-blanc.png\",\"width\":226,\"height\":96,\"caption\":\"Traduction SLRR\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/person\\\/2c895e40966338822dbe5c61638c2c7c\",\"name\":\"SLRR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"caption\":\"SLRR\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Translation Agency: An Endangered Species?","description":"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Translation Agency: An Endangered Species?","og_description":"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.","og_url":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/","og_site_name":"Traduction SLRR","article_published_time":"2017-12-10T22:00:45+00:00","og_image":[{"width":874,"height":492,"url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg","type":"image\/jpeg"}],"author":"SLRR","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SLRR","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#article","isPartOf":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/"},"author":{"name":"SLRR","@id":"https:\/\/traductionslrr.ca\/#\/schema\/person\/2c895e40966338822dbe5c61638c2c7c"},"headline":"Translation Agency: An Endangered Species?","datePublished":"2017-12-10T22:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/"},"wordCount":554,"publisher":{"@id":"https:\/\/traductionslrr.ca\/#organization"},"image":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#primaryimage"},"thumbnailUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/","url":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/","name":"Translation Agency: An Endangered Species?","isPartOf":{"@id":"https:\/\/traductionslrr.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#primaryimage"},"image":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#primaryimage"},"thumbnailUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg","datePublished":"2017-12-10T22:00:45+00:00","description":"A translation agency can help you avoid embarrassing situations by producing texts that are perfectly suited to your customers and their cultural context.","breadcrumb":{"@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#primaryimage","url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg","contentUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/12\/agence-de-traduction.jpg","width":874,"height":492},{"@type":"BreadcrumbList","@id":"https:\/\/traductionslrr.ca\/en\/automotive-translation-service-shift-into-high-gear-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/traductionslrr.ca\/"},{"@type":"ListItem","position":2,"name":"Translation Agency: An Endangered Species?"}]},{"@type":"WebSite","@id":"https:\/\/traductionslrr.ca\/#website","url":"https:\/\/traductionslrr.ca\/","name":"Traduction SLRR","description":"Solutions Linguistiques Rapha\u00eble Rinfret","publisher":{"@id":"https:\/\/traductionslrr.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/traductionslrr.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/traductionslrr.ca\/#organization","name":"Traduction SLRR","url":"https:\/\/traductionslrr.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traductionslrr.ca\/#\/schema\/logo\/image\/","url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2019\/05\/Logo-SLRR-blanc.png","contentUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2019\/05\/Logo-SLRR-blanc.png","width":226,"height":96,"caption":"Traduction SLRR"},"image":{"@id":"https:\/\/traductionslrr.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/traductionslrr.ca\/#\/schema\/person\/2c895e40966338822dbe5c61638c2c7c","name":"SLRR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","caption":"SLRR"}}]}},"_links":{"self":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts\/23620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/comments?post=23620"}],"version-history":[{"count":0,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts\/23620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/media\/24769"}],"wp:attachment":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/media?parent=23620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/categories?post=23620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/tags?post=23620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}