{"id":22887,"date":"2017-06-04T20:20:06","date_gmt":"2017-06-04T20:20:06","guid":{"rendered":"http:\/\/slinguistiques.com\/?p=22887\/"},"modified":"2017-06-04T20:20:06","modified_gmt":"2017-06-04T20:20:06","slug":"entrepreneurs-is-your-linkedin-summary-hitting-its-target","status":"publish","type":"post","link":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/","title":{"rendered":"Entrepreneurs: Is Your LinkedIn Summary Hitting Its Target?"},"content":{"rendered":"<p>Your LinkedIn summary is your business card, your professional online presence, your\u00a0<em>About Us<\/em>, your marketing pitch\u2026 but is it helping your prospects see what sets you apart from the masses? With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be. Here are a few ways to optimize it.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>How can you help your prospects address their challenges?\u00a0<strong>Be clear and convincing when describing what you can offer them.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>How will people benefit from doing business with you instead of your competitors?\u00a0<strong>Stand out from the crowd. Be unique.\u00a0<\/strong>The competition is fierce!<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>How are you qualified to help your potential customers?\u00a0<strong>Clearly indicate your professional skills.<\/strong><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>What action(s) do you hope users take when reading your summary?\u00a0<strong>Include calls to action<\/strong>\u00a0(subscribe to our newsletter\/contact us)<strong>. And don\u2019t forget to provide your contact information (website, phone number, email address)!<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Don\u2019t check out your competitors\u2019 profiles to get inspired, but to set yourself apart, and avoid\u00a0<a href=\"https:\/\/journalmetro.com\/top\/1096659\/top-10-des-mots-surutilises-sur-linkedin\/\">empty, overused words<\/a>. One last tip: avoid dull verbs such as\u00a0<em>be<\/em>,\u00a0<em>have<\/em>, and\u00a0<em>let<\/em>, and choose action verbs instead!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Which language should you use?<\/strong><\/p>\n<p>Are you targeting an English-speaking or a French-speaking audience? Your prospects should be able to read your summary.\u00a0<a href=\"\/?page_id=22609\" target=\"_blank\" rel=\"noopener noreferrer\">Get a professional translation agency to translate your LinkedIn summary!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><span style=\"color: #0000ff;\"><strong>4\u00a0FAQs<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><strong>Should I write in the first person (I) or the third person (he\/she)?<\/strong><\/p>\n<p>You\u2019re selling a product or service. Your prospects are \u201cbuying\u201d the person behind the brand. They\u2019ll therefore be more attracted by \u201cI\u201d statements. Be authentic!<\/p>\n<p><strong>Is the length of my summary important?<\/strong><\/p>\n<p>Yes! A summary with more than 40 words increases your chances of appearing in search results. You should therefore use the 2000-character limit strategically. Continuous, flowing text is preferable, but if you don\u2019t have time, bullet points can be a lifesaver!<\/p>\n<p><strong>Is it a good idea to insert keywords into my summary?<\/strong><\/p>\n<p>It\u2019s essential! Much like the length of the text, inserting keywords improves your search engine ranking. Two tips: 1) Prioritize keywords that can be found on your website. 2) Don\u2019t abuse them! Above all, you want to appeal to your prospects.<\/p>\n<p><strong>Is it really necessary to have a company page if the summary on my personal LinkedIn page already talks about my company\u2019s services?<\/strong><\/p>\n<p>The bigger your online presence, the better! We live in a hyperconnected world where everything has to be easily accessible. If an internet user enters the name of your company on LinkedIn, you want them to be able to find it quickly. Take advantage of this page to add keywords and clearly describe what you\u2019re offering.<\/p>\n<p>Not sure about the quality of your LinkedIn summary?\u00a0<a href=\"\/?page_id=22603\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us<\/a>! We\u2019re happy to help you maximize the potential of your summary and increase your brand\u2019s exposure on this network.<\/p>\n<p>&nbsp;<\/p>\n<p>SLRR Translation Agency<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your LinkedIn summary is your business card, your professional online presence, your\u00a0About Us, your marketing pitch\u2026 but is it helping your prospects see what sets you apart from the masses? With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR<\/title>\n<meta name=\"description\" content=\"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR\" \/>\n<meta property=\"og:description\" content=\"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/\" \/>\n<meta property=\"og:site_name\" content=\"Traduction SLRR\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-04T20:20:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SLRR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SLRR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/\"},\"author\":{\"name\":\"SLRR\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/person\\\/2c895e40966338822dbe5c61638c2c7c\"},\"headline\":\"Entrepreneurs: Is Your LinkedIn Summary Hitting Its Target?\",\"datePublished\":\"2017-06-04T20:20:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Sans-titre-2-1024x576.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/\",\"name\":\"Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Sans-titre-2-1024x576.png\",\"datePublished\":\"2017-06-04T20:20:06+00:00\",\"description\":\"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#primaryimage\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Sans-titre-2-1024x576.png\",\"contentUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Sans-titre-2-1024x576.png\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/en\\\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/traductionslrr.ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrepreneurs: Is Your LinkedIn Summary Hitting Its Target?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#website\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/\",\"name\":\"Traduction SLRR\",\"description\":\"Solutions Linguistiques Rapha\u00eble Rinfret\",\"publisher\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/traductionslrr.ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#organization\",\"name\":\"Traduction SLRR\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Logo-SLRR-blanc.png\",\"contentUrl\":\"https:\\\/\\\/traductionslrr.ca\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Logo-SLRR-blanc.png\",\"width\":226,\"height\":96,\"caption\":\"Traduction SLRR\"},\"image\":{\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/traductionslrr.ca\\\/#\\\/schema\\\/person\\\/2c895e40966338822dbe5c61638c2c7c\",\"name\":\"SLRR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g\",\"caption\":\"SLRR\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR","description":"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR","og_description":"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.","og_url":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/","og_site_name":"Traduction SLRR","article_published_time":"2017-06-04T20:20:06+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png","type":"image\/png"}],"author":"SLRR","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SLRR","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#article","isPartOf":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/"},"author":{"name":"SLRR","@id":"https:\/\/traductionslrr.ca\/#\/schema\/person\/2c895e40966338822dbe5c61638c2c7c"},"headline":"Entrepreneurs: Is Your LinkedIn Summary Hitting Its Target?","datePublished":"2017-06-04T20:20:06+00:00","mainEntityOfPage":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/"},"wordCount":500,"publisher":{"@id":"https:\/\/traductionslrr.ca\/#organization"},"image":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#primaryimage"},"thumbnailUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/","url":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/","name":"Entrepreneurs: is Your LinkedIn Summary Hitting Its Target? | SLRR","isPartOf":{"@id":"https:\/\/traductionslrr.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#primaryimage"},"image":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#primaryimage"},"thumbnailUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png","datePublished":"2017-06-04T20:20:06+00:00","description":"With over 470 million members, this network is a gold mine for increasing your client base, so make sure your summary is the best it can be.","breadcrumb":{"@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#primaryimage","url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png","contentUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2017\/06\/Sans-titre-2-1024x576.png","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/traductionslrr.ca\/en\/entrepreneurs-is-your-linkedin-summary-hitting-its-target\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/traductionslrr.ca\/"},{"@type":"ListItem","position":2,"name":"Entrepreneurs: Is Your LinkedIn Summary Hitting Its Target?"}]},{"@type":"WebSite","@id":"https:\/\/traductionslrr.ca\/#website","url":"https:\/\/traductionslrr.ca\/","name":"Traduction SLRR","description":"Solutions Linguistiques Rapha\u00eble Rinfret","publisher":{"@id":"https:\/\/traductionslrr.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/traductionslrr.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/traductionslrr.ca\/#organization","name":"Traduction SLRR","url":"https:\/\/traductionslrr.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/traductionslrr.ca\/#\/schema\/logo\/image\/","url":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2019\/05\/Logo-SLRR-blanc.png","contentUrl":"https:\/\/traductionslrr.ca\/wp-content\/uploads\/2019\/05\/Logo-SLRR-blanc.png","width":226,"height":96,"caption":"Traduction SLRR"},"image":{"@id":"https:\/\/traductionslrr.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/traductionslrr.ca\/#\/schema\/person\/2c895e40966338822dbe5c61638c2c7c","name":"SLRR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3554196bcef64781262bf8b5cc206cba3a0b9cba7ef3e23758ee0ec7e2f7a3d5?s=96&d=mm&r=g","caption":"SLRR"}}]}},"_links":{"self":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts\/22887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/comments?post=22887"}],"version-history":[{"count":0,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/posts\/22887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/media\/24800"}],"wp:attachment":[{"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/media?parent=22887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/categories?post=22887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/traductionslrr.ca\/en\/wp-json\/wp\/v2\/tags?post=22887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}