{"id":22875,"date":"2017-07-16T19:12:13","date_gmt":"2017-07-16T19:12:13","guid":{"rendered":"http:\/\/slinguistiques.com\/?p=22875\/"},"modified":"2017-07-16T19:12:13","modified_gmt":"2017-07-16T19:12:13","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/traductionslrr.ca\/en\/__trashed\/","title":{"rendered":"5 Style Tips for Facebook Posts"},"content":{"rendered":"

A specific reading context and set of goals shape Facebook writing. Posts exist in a dynamic situation:\u00a0readers scroll rapidly through posts, skimming at faster speeds than when browsing through print media<\/strong>.<\/p>\n

The distinctive purposes of Facebook campaigns also inform post writing. Rather than making a sales pitch, you are fostering a virtual community that enhances clients\u2019 connection to your brand<\/a>.<\/p>\n

The tips below reflect these factors.<\/p>\n

Adopt a conversational tone<\/strong>. Write the way you speak, and your readers will want to continue the conversation. For example, a recent Stoneyfield Farm post used the colloquial \u201cfav\u201d for \u201cfavourite.\u201d<\/p>\n

Be concise.<\/strong>\u00a0Limit your posts to 70 characters (see this study<\/a>). Readers keep scrolling when they see large blocks of text. Effective posts can be a series of words associated with a brand.<\/p>\n

Emphasize parataxis.<\/strong>\u00a0This brevity means that parataxis dominates Facebook writing. Paratactic sentences place clauses side by side using commas or conjunctions like \u201cand\u201d and \u201cor.\u201d Think Ernest Hemingway. Parataxis has a staccato energy that stands out to the skimming eye.<\/p>\n

Use the second person.<\/strong>\u00a0Create a relationship by directly addressing the reader with \u201cyou.\u201d Ask questions, solicit opinions or invite participation.<\/p>\n

Use the imperative.\u00a0<\/strong>Another effective way of speaking directly to your clients, the imperative is used for commands or encouragement. Nike\u2019s \u201cJust do it!\u201d slogan is a good example. Hitting an inspirational note creates positive feelings about your brand.<\/p>\n

 <\/p>\n

SLRR Translation Agency<\/p>\n","protected":false},"excerpt":{"rendered":"

A specific reading context and set of goals shape Facebook writing. Posts exist in a dynamic situation:\u00a0readers scroll rapidly through posts, skimming at faster speeds than when browsing through print media. The distinctive purposes of Facebook campaigns also inform post writing. Rather than making a sales pitch, you are fostering a virtual community that enhances […]<\/p>\n","protected":false},"author":3,"featured_media":24791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n5 Style Tips for Facebook Posts | SLRR | Translation Agency<\/title>\n<meta name=\"description\" content=\"Rather than making a sales pitch, you are fostering a virtual community that enhances clients\u2019 connection to your brand. 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